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10 Marketing Tips for Real Estate Agents


1. In terms of engagement, Instagram is the undisputed leader of the pack. With an average engagement rate of 4.21 percent per follower, this network delivers 58 times more audience interaction than Facebook. The best way to tap into this engagement potential? Planning out a series of smart posts on Hootsuite that mention other members of the real estate community can help spike comments, likes, and favorites by more than 56 percent.

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2. These days, it seems like everyone is on Facebook. Even so, the fact that you’re facing down a swarm of competition on the biggest network around doesn’t mean that there’s no hope for making a splash within in your target audience. By posting your social content between 1 P.M and 3 P.M. during the weekdays and throughout the weekend, you can boost your engagement with these viewers by a whopping 32 percent.


3. Firing off an email or document to a client, only to see a typo or error after you’ve hit the “send” button is one of the worst feelings in the world. In fact, the only situation that’s even more dismal is not realizing you made a mistake in the first place.

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4. Social proof is one of the best assets on your side when it comes to developing winning pages. Having embedded recommendations from Facebook, Twitter, or any other social network is a great way to show potential clients that working with you is the right call when the time comes to buy or sell a home. Just don’t forget to ask for permission before you use these testimonials!

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5. One of the greatest tools at your disposal as a realtor is the ability to remain relevant, even when buyers and sellers aren’t active in your area. By congratulating these clients on weddings, birthdays, and other major life events with an arrangement of flowers from Sending Flowers, you can keep your name in the discussion and show that you truly care about the people that make up your base of customers. You can bet that doing the right thing now will help you be the first choice down the road when these clients are ready to jump back into the real estate market.

6. As far as the composition of your Instagram posts go, you’re better off sticking to light colors and a high amount of background space within this content. Bright images generate 24 percent more likes than dark images, while larger amounts of background space help boost likes by 29 percent when compared to posts that minimize this attribute. Keeping these parameters in mind as you schedule your daily or weekly posts on Hootsuite can ensure that your photos of open houses and home listings always pop off the screen.

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7. It’s important to show that you’re a trusted real estate expert when dealing with retweets and mentions, but staying friendly and approachable is far more important than bombarding these readers with highly specialized terminology. Embodying this more casual – yet still professional – tone is one of the biggest keys to success when interacting with followers on Twitter.

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8. The old saying, “a picture is worth a thousand words,” is more relevant than ever before in today’s real estate social world. Additionally, placing an emphasis on photo clarity and proper lighting goes a long way toward ensuring you appear professional and inviting in your profile picture.


9. As crazy as it sounds, maximizing the impact of your social content isn’t always about promoting your own on-site offerings. Members of the real estate community thrive on “curated” or interesting content from around the web. Doing so ensures that your profiles become hotbeds of viewer activity and interaction.

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10. Don’t be afraid to get visual with your blog posts! blog content with relevant images and graphics receive 94 percent more views when compared to text-only options, so it’s hard to go wrong with this kind of supporting content. Even something as simple as open source or royalty free images can make all the difference in the world.

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Based in: “51 Marketing Tips for Real Estate Agents – Realtor” Red enterprises